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Agriculture is the foundation of the national economy, people's livelihood, and belongs to the weak cyclical sectors; the proportion of agricultural GDP and the number of employees are declining year after year; agricultural products have cyclical characteristics, vulnerable to the impact of natural disasters; produces supply is elastic in long term and less elastic in short term;also the price elasticity of demand and the income elasticity of demand are small.

Factors that influence agricultural development include: demographic factors, natural resources, natural disasters, national policies, and international competition. It has been the most important mission for China's agriculture industry to feed China's huge population; natural resources (land resources, climate resources and water resources) are important factors of agricultural production; agricultural products prices and agricultural subsidies are positively supporting this industry in the long term.


Forestry industry is a fundamental, raw material-based industry, its leading products, such as building materials, wood-based panels, wood pulp and paper products, furniture, rosin and so on are important and indispensable materials to the national economic development and people's lives; forestry industry also has ecological benefits, social benefits and economic benefits, thus is crucial in economic development, in improving the ecological environment, in promoting regional economic development and in addressing the farmers' employment problems. Forestry processing industry, particularly the wood-based panel industry is a labor-intensive business the prosperity of which is a significant solution to current unemployment. It is estimated that forestry industry provides nearly 8 to 10million jobs each year.
As a fundamental raw-material based industry, forestry has a long growing cycle and faces the scarcity of resources; a tension in wood supply and demand would further push up timber prices, while the reform of forest rights will revitalize this industry.


Animal Husbandry:

Two sub-sectors are included in animal husbandry: feedstuff industry and breeding industry. Feedstuff industry is an important link between crops farming industry and breeding industry; in recent years, the rapid expansion of production capacity has put feedstuff industry into a mature state of fierce product-homogenized competition with very low profit margin across the industry, and is vulnerable to the fluctuations from upstream crops farming industry and downstream breeding industry. Feedstuff enterprises' downward integration of breeding industry not only can reduce business risk, but also leads to higher industrial chain profits by establishing their own brands and differentiating the end-products.

Animal husbandry has long production cycle, and has entry time barrier and high cost exit barrier, likely causing large fluctuation in the industry; feedstuff industry is highly competitive, low in industry concentration and profit margin; breeding industry is low in the level of large-scale farming.



China's output of aquatic products ranks no.1 in the world. The near-saturation of marine catch and seafood scarcity jact up the prices; aquatic production growth mainly relies on artificial breeding.

As the international community further strengthens the protection for environment, fishery resources, and especially for high seas fisheries resources by means of international cooperation, marine fisheries have limited production growth; according to the FAO report, currently major marine fish stocks are fully exploited, the future growth in the number of aquatic products mainly relies on artificial breeding. Therefore China has determined that the strategic focus for marine fisheries is aquaculture and deep processing of aquatic products, and has developed the fishery industry restructuring concepts of "compressing offshore fishing, focusing on aquaculture development, and expanding fish processing". The "National Marine Economy Development Plan" sets direction for the development of marine fisheries: to actively promote the strategic adjustment of fisheries and the economic structure of fishing areas, to enhance the transformation from traditional to modern fishery, and to achieve the change from quantity-oriented fishery to quality-oriented fishery.


Case 1 Marketing Strategy Consulting Project for Agricultural Enterprise

Services Type: Marketing Strategy Consulting.
Project Overview:
An Enterprise in agricultural industry asked us to work out  a marketing strategy for its products. Innovative Marketing for agricultural products are pioneered by securing profits while achieving sales growth.
To realize these goals, enterprises must carry out market research, product development, storage and transportation of agricultural products, sales and a series of market-related business activities. In carrying out these activities, what kind of ideas should be as a guiding principle and how to deal with the interest relationship among companies, customers and society becomes an important question that must first be answered.

Our Solution:
Current Status of China's Agricultural Market
Innovations for Agricultural Marketing
Business Concept Innovation for Agricultural Products Markets
Marketing Strategy Innovation for Agricultural Products
Marketing Strategy for Agricultural Products
New Product Development Strategy of Agricultural Products
Pricing Strategy of Agricultural Products
Branding Strategy of Agricultural Products
Processing Strategy of Agricultural Products
Promotion Strategy of Agricultural Products
Distribution Channels Strategy of Agricultural Products
Packaging strategy for Agricultural Product
Green Strategy of Agricultural Products

Client's Comments:
Shanghai Huaran Investment Consulting Co, Ltd provides us sound marketing strategy consulting services for us, offering useful guidelines and implementation proposals for us to make business planning and marketing strategies, help us establish sound business attitude and way of thinking, and implement corporate marketing activities in the whole process.
案例2 腰果酚项目可行性研究
1) 宏观市场分析:未来的增长空间,国家对行业的扶植政策,国家对外资进入该行业的政策(鼓励/限制)及外资进入状况,行业全球化的程度以及全球市场状况,过去几年行业发展状况等。
2) 竞争市场分析,每项研究要包括项目的主要方面,需要量、价格、工业结构和竞争决定市场机会。
3) 项目定位分析,进行实地调查和技术经济研究,利用数据和模型验证项目可行性和未来发展趋势。
4) 财务分析,对选出的方案详细的进行论证,确定具体的范围,估算投资费用、经营费用和收益,并作出项目的经济分析和评价。
5) ……
案例3 我国水产品进出口贸易形势分析
1) 数据全面:包括宏观经济、行业、企业、进出口等所有商业数据信息;
2) 数据分析功能:可以对系统内所有数据进行计算、整理、作图、指标对比分析、地理分布地图、导出图表等操作;
3) 数据预测功能:对未来宏观经济运行、行业和企业的发展趋势做出计量分析和预测;